Auto Industry Reaches Customer Strategy Crossroad
Traditional customer acquisition strategies just don’t fit in today’s competitive car market. Dealers and manufacturers find new ways to learn more about customers and prospects.
[via Marketing-Peppers and Rogers Group]
Return on Customer Hits the Streets
Watch out Wall Street: Besides measuring long-term customer value, ROC can also help keep corporate governance in check.
Customer Acquisition: How Executives Can Measure New Customer Value
Do you know how much your customers cost?
All senior executives struggle with this question, and it has no easy answer. Every company is expected to acquire a fairly steady stream of new customers in the routine course of business. A rapidly expanding company in a new or […]
Coca-Cola Contact Center Stirs Up Profits
By including all departments in its plan to
improve customer relationships, Coke boosted the value it
[…]
IBM, E-Loan Remove Customer Barriers
Many businesses straddle the fence between
serving customers and staying efficient. Experts from two top
companies say […]
Personal Touch Opens Up Hewlett-Packard’s Portal Strategy
Sometimes the practice of looking at your business from the customer’s point of view can pay huge dividends. Case in point: Hewlett-Packard’s enterprise personalization program. After looking at how enterprise customers viewed their communications practices, HP has provided almost all of them with personalized information access, resulting in positive […]
Different Customer Strategies, Mutual Benefits
Spurred by the demands of multiple customer constituencies, CUNA Mutual Group is putting the finishing touches on a four-year project designed to provide greater personalization and customer intimacy for the numerous financial institutions it serves. The 70-year-old firm specializes in providing solutions to credit unions and their end customers, and as […]